3 Day Social Media & Crisis Communications

 

This intensive three-day training on social media use and digital communications for law enforcement includes in -depth training for the most popular and effective platforms; Twitter, Facebook, Instagram and YouTube.  The best practice uses for Periscope, Snapchat, Pinterest, Blogging and email are also covered. 

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Day three is all about getting ready for the unavoidable... Crisis Communications. We prepare you for handling the crisis, dealing with the media in a professional and effective manner and providing reliable and timely information to reassure your community through the mainstream media and your social media presence. 

 

To complete the training we look at how social media can be best integrated for your media relations, crisis communications and community outreach are incorporated for a complete learning experience. 

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The training has been developed with the novice social media user in mind, but focuses on intermediate to advanced users.  

 

At The Conclusion Of Training, Participants Will Be Able To:

• Implement campaigns

• Design programs with strategies

• Minimize risk

• Measure return on effort

• Establish trust with communities

• Engage with communities effectively and professionally

• Promote their agency positively

• Build relationships with their audience

• Build trust with their communities

• Interact professionally and confidently with the media

 

Who Should Attend: 

This course is designed for law enforcement, fire, EMS and public safety agency members both sworn and civilian. Members responsible for an agency's social media public communications, school resource officers, community relations officers, public information and media relations personnel. All ranks and experience are welcome.

 

DAY ONE

• Policy, Procedure, Strategy, Goals and Guidelines

• Risk Management / Human Rights (Legal)

• Introduction to social media platforms

• Content

• Introduction of Practical training with Twitter, Facebook, Instagram, YouTube.

 

DAY TWO

• Social and Digital Media Boot Camp

• Advanced Practical training with social platforms.

• Social Monitoring for Reputation Management

• Measurement, Metrics and ROI

 

DAY THREE

• Media Relations

• Crisis Communications

• Case Studies

• Systems for Success - Digital Integration Guide

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Certificate Provided At Conclusion Of Training

 

 

2 Day Social Media

 

This intensive three-day training on social media use and digital communications for law enforcement includes in -depth training for the most popular and effective platforms; Twitter, Facebook, Instagram and YouTube.  The best practice uses for Periscope, Snapchat, Pinterest, Blogging and email are also covered. 

 

The training has been developed with the novice social media user in mind, but focuses on intermediate to advanced users.  

 

At The Conclusion Of Training, Participants Will Be Able To:

• Implement campaigns

• Design programs with strategies

• Minimize risk

• Measure return on effort

• Establish trust with communities

• Engage with communities effectively and professionally

• Promote their agency positively

• Build relationships with their audience

• Build trust with their communities

 

Who Should Attend: 

This course is designed for law enforcement, fire, EMS, public safety agency members both sworn and civilian. Members responsible for an agency's social media public communications, school resource officers, community relations officers, public information and media relations personnel. All ranks and experience are welcome.

 

DAY ONE

• Policy, Procedure, Strategy, Goals and Guidelines

• Risk Management / Human Rights (Legal)

• Introduction to social media platforms

• Content

• Introduction of Practical training with Twitter, Facebook, Instagram, YouTube.

 

DAY TWO

• Social and Digital Media Boot Camp

• Advanced Practical training with social platforms.

• Social Monitoring for Reputation Management

• Measurement, Metrics and ROI

​

Certificate Provided At Conclusion Of Training

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